Celtic have forgotten that you must adapt to stay strong.

Writing for The Celtic Blog, James Forrest argues that the current Celtic board has become complacent and stagnant by failing to adapt to maintain its dominance. Drawing comparisons to political power structures and historic football rivalries, the writer contends that successful organizations survive by abandoning outdated ideas and continuously learning, whereas Celtic's leadership appears convinced it has nothing left to learn.

Forrest highlights key figures such as Dermot Desmond, Michael Nicholson, and former chairman John Reid, praising Reid and Fergus McCann for possessing the ambition and institutional aggression that Celtic now lacks. The article claims the club is ignoring modern advancements in recruitment, analytics, and sports science, erroneously treating its domestic Scottish Premiership supremacy as a natural ceiling rather than actively expanding its ambition.