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F1 unveils limited-edition Leica camera with eye-watering $9,950 price tag

Formula 1 had a busy few days. The championship finalised licensing partnership agreement with Leica Camera, resulting in a carbon-accented model priced at an eye-watering $9,950. It's a luxury toy for people who like F1 and photography enough to warrant…

Published: Wednesday, 21 October 2026 at 11:13 PM
F1 unveils limited-edition Leica camera with eye-watering $9,950 price tag
Key Things to Know
  • Formula 1 and Leica launched a limited-edition Q3 43 camera priced at $9,950.
  • The camera was unveiled in Los Angeles with presenter Ariana Bravo and 2009 champion Jenson Button.
  • The device features genuine carbon-fiber parts, a 60-megapixel full-frame sensor, and motorsport-inspired design accents.
The Story in 60 Seconds

Formula 1 has partnered with luxury camera brand Leica to release a limited-edition Q3 43 camera priced at $9,950. The model was officially unveiled at Leica's store and gallery in Los Angeles with presenter Ariana Bravo and 2009 F1 world champion Jenson Button. It is now available via Leica retail stores, authorized dealers, and online.

The camera features a 60-megapixel full-frame sensor, a permanently mounted 43mm APO-Summicron lens, and genuine carbon-fiber accents manufactured in Germany. It includes motorsport-themed details such as a steering-wheel-inspired Microvelour grip, wireless charging, and a custom Formula 1 image profile within the Leica FOTOS app.

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