One former Open and PGA Championship winne has ensured his iconic Masters tradition can continue with a new partnership…

Two-time major champion John Daly has signed a multi-year partnership with Topgolf to host his traditional Masters pop-up shop. The move comes after the Augusta Hooters location, where Daly had set up shop during Masters week since 1997, was demolished following bankruptcy. Daly reportedly earned £600,000 ($780,000) from the merchandise tradition in 2024.
Under the new deal, Topgolf will also offer two signature ready-to-drink cocktails and exclusive merchandise at 55 venues across the country. Topgolf CEO David McKillips praised Daly as an icon who aligns with the company's fun, approachable image as the venue becomes the golfer's new tournament-week home.
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