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Ballot measures regarding billboards and ticket sales highlight a protracted dispute between Inglewood and its NFL team the Rams.

A dispute between Inglewood officials and SoFi Stadium operator Stan Kroenke has escalated into legal battles and competing ballot initiatives. The conflict initially began over the city's deal to install 60 digital billboards, prompting local sports venues to sue over sponsor exclusivity concerns. Opponents placed Measure BB on the ballot to restrict advertising on public property, while the city introduced Measure AT to lift the cap on stadium admission taxes.
The fight deepened after a judge ruled the 2015 Hollywood Park development agreement invalid and unenforceable. Kroenke's companies are seeking $448 million in reimbursements for infrastructure improvements, while Inglewood is demanding the return of a $20 million payment made earlier.
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