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Brewers make postseason history with incredible merchandise sales record

The Milwaukee Brewers are two wins away from taking down the Tampa Bay Rays for their first World Series title, and their fans have already made history of their own. The Brewers have sold more merchandise this postseason than any…

Published: Sunday, 25 October 2026 at 7:37 AM
Brewers make postseason history with incredible merchandise sales record
Key Things to Know
  • The Milwaukee Brewers have sold more postseason merchandise than any team in MLB history.
  • Milwaukee's 48-hour sales after winning the NL pennant topped the previous record set by the 2022 Phillies by 5%.
  • The Brewers hold a 2-0 World Series lead over the Tampa Bay Rays after winning Game 2 by a score of 5-4.
The Story in 60 Seconds

The Milwaukee Brewers have set an all-time MLB record for postseason merchandise sales, according to a report from Bob Nightengale of USA Today. MLB officials notified Brewers owner Mark Attanasio of the milestone during the team's historic run. Merch sales surged after Milwaukee swept the Los Angeles Dodgers to secure the National League pennant, surpassing the previous record held by the 2022 Philadelphia Phillies by about 5%.

On the field, Milwaukee holds a 2-0 World Series lead over the Tampa Bay Rays following a 5-4 victory in Game 2. Sal Frelick tied the game with a sixth-inning home run, Cooper Pratt drove in the go-ahead run in the seventh, and Aaron Ashby closed out the win. Game 3 will take place Monday at Tropicana Field.

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