A few Royals stadium name ideas, ranked from worst to best

Royals Review writer Matthew LaMar ranks ten hypothetical naming concepts for the planned downtown Kansas City Royals ballpark, picking Crown Stadium as his top choice. With the franchise expected to pursue corporate naming rights rather than retain the Kauffman Stadium moniker, the author notes that modern naming rights deals typically generate between $2 million and $20 million annually for major sports franchises.

LaMar's rankings feature regional corporate ties, including potential sponsorships involving Hallmark, Garmin, AMC, and QuikTrip. The proposed venue will be constructed on the former Hallmark headquarters location near Crown Center, leading the writer to argue that Crown Stadium or Hallmark Stadium would offer the most natural, locally resonant branding options for owner John Sherman's new downtown venue.