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Kevin O’Connell reveals real reason for quiet Justin Jefferson stretch, and Vikings fans are puzzled

Justin Jefferson has seen his numbers dip amid the Minnesota Vikings’ offensive woes. While the Vikings have the best record in the NFL at 6-0, their offensive schemes have left much to be desired. Coach Kevin O’Connell has remained optimistic…

By Paolo Mariano · Clutch Points

Published: Thursday, 29 October 2026 at 6:37 AM

Key Things to Know

Kevin O’Connell attributed Justin Jefferson's low production to the Vikings' strategic pivot toward running the football.
Justin Jefferson is averaging only 6.2 targets per outing through the Minnesota Vikings' 6-0 start.
The Vikings rank fourth in designed run rate and 31st in dropbacks across the NFL.

The Story in 60 Seconds

Minnesota Vikings head coach Kevin O’Connell attributed wide receiver Justin Jefferson's reduced production to an offensive shift toward running the ball. Despite an undefeated 6-0 start to the season, Jefferson is averaging just 6.2 targets per contest, prompting confusion and criticism from fans online.

Minnesota ranks fourth in designed run rate and 31st in total dropbacks, tallying only 10 offensive touchdowns across six games. Jefferson currently holds 23 receptions for 302 yards and three touchdowns as the team prepares to face the Detroit Lions.

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Kevin O’Connell reveals real reason for quiet Justin Jefferson stretch, and Vikings fans are puzzled

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