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Observing the Jokic Effect: What Happens As He Reaches the Triple-Double Record?

“The act of observing a phenomenon can change the phenomenon being observed.”– The Observer Effect “People may change their behavior when they know they are being observed.”– The Hawthorne Effect I spent about a decade of my life singing professionally…

Published: Friday, 30 October 2026 at 11:00 AM
Observing the Jokic Effect: What Happens As He Reaches the Triple-Double Record?
Key Things to Know
  • DNVR Sports examines how pressure and heightened attention could affect Nikola Jokic as he approaches the triple-double record.
  • Following a win over New Orleans, Jokic has 200 regular-season triple-doubles, ten away from claiming sole possession of the NBA record.
  • Russell Westbrook holds the all-time NBA regular-season triple-double record with 209.
The Story in 60 Seconds

Denver Nuggets center Nikola Jokic reached 200 regular-season triple-doubles following a win over New Orleans, placing him nine away from tying Russell Westbrook's all-time NBA record of 209. DNVR Sports discusses how close Jokic is to breaking the historic record and examines how the surrounding pressure, media scrutiny, and teammates' awareness might impact the chase over the coming weeks.

The writer argues that the psychological weight of approaching historic records often affects elite athletes and those around them, as seen previously with Stephen Curry and Aaron Judge. While colleagues predict Jokic could break the record between November and December, the writer projects he will achieve the milestone on January 2 against the New York Knicks.

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