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Orlando Magic have bigger goals than winning the NBA Cup

The Orlando Magic have had lots of success in the NBA Cup. But winning the NBA Cup is no longer among the team's goals. They have graduated from that phase.

Published: Friday, 30 October 2026 at 5:53 PM
Orlando Magic have bigger goals than winning the NBA Cup
Key Things to Know
  • Philip Rossman-Reich argues the Orlando Magic have outgrown the NBA Cup and must focus on playoff success.
  • The writer notes Orlando previously used the in-season tournament as a proving ground to build confidence.
  • Orlando has made three consecutive playoff appearances without advancing past the first round.
The Story in 60 Seconds

Philip Rossman-Reich of Orlando Magic Daily argues that the Orlando Magic have outgrown using the NBA Cup as a proving ground. While the in-season tournament previously provided the young roster with essential confidence and exposure, the writer asserts that the franchise's sole focus must now be advancing deep into the playoffs and competing for an NBA championship.

The article highlights that despite regular season and NBA Cup success, including reaching the semifinals in Las Vegas, Orlando has suffered three consecutive postseason exits without winning a series. Rossman-Reich notes that after replacing their head coach and navigating early injury troubles, the Magic must prioritize establishing an identity built for spring playoff contention rather than early-season trophies.

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