Inside Manchester City’s biggest ever store at Etihad Stadium

Manchester City has opened its largest store to date, a 21,000-square-foot flagship located within the £300m Medlock Square entertainment district at the Etihad Campus. The three-floor venue features kits, lifestyle apparel, exclusive memorabilia, and merchandise from other City Football Group clubs like Girona and Palermo. Opening festivities included appearances by former players Joe Hart and Steph Houghton alongside club mascots.

The retail space incorporates state-of-the-art interactive technology, including shirt personalisation printers and custom patch stations. It precedes the launch of the Manchester City Museum Experience, a 1,700-square-metre attraction scheduled to open on December 16 in the same building, which will debut with a temporary exhibition dedicated to manager Pep Guardiola.