WNBA Playoffs Average 1.49M Viewers, Most Since 1997

The 2026 WNBA playoffs averaged 1.49 million viewers across NBCUniversal, USA Sports, ESPN/ABC, and Prime Video. This viewership marked a 27% increase compared to the previous year and achieved the league's highest postseason viewership average since its inaugural 1997 season.

The seven-game Finals series between the Valkyries and Dream averaged 1.88 million viewers, representing a 30% jump from the prior year and ranking as the most-watched Finals since 1999. In addition, Game 7 reached 3.28 million viewers, setting a record as the most-watched WNBA playoff game in league history.