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Celtic blame ‘difficult consumer environment’ as exact costs of fans’ Adidas merchandise boycott revealed

CELTIC have blamed a 'difficult consumer environment' after posting a multi-million-pound hit in their annual accounts. We told you in September how the Hoops reported an overall £4.8million loss when the initial figures were published. Now an in-depth breakdown released…

Published: Friday, 6 November 2026 at 4:45 PM
Celtic blame ‘difficult consumer environment’ as exact costs of fans’ Adidas merchandise boycott revealed
Key Things to Know
  • Celtic cited a difficult consumer environment following significant drops in retail and stadium revenue.
  • Merchandise revenue declined by £4.3 million to £25.8 million compared to the previous financial year.
  • Stadium operations income dropped £4 million, falling from £61.2 million down to £57.2 million.
The Story in 60 Seconds

Celtic have attributed significant drops in annual revenue to a "difficult consumer environment" after financial breakdowns revealed sharp declines in retail and matchday spending. The figures reflect the financial consequences of supporter revolts, including the "Not Another Penny" campaign and boycotted fixtures led by groups like the Green Brigade.

According to the club's report, merchandise revenues dropped by £4.3 million to £25.8 million, while stadium operations income decreased from £61.2 million to £57.2 million. The club noted that missing out on the Champions League and fan frustration contributed to the downturn.

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