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The Bears and Alice & Wonder celebrated their collaboration with an exclusive preview event Thursday night, where guests and creators were invited to take a first look at the limited-edition apparel collection ahead of the public launch Friday morning.

The Chicago Bears and local lifestyle brand Alice & Wonder celebrated their new limited-edition apparel collaboration with an exclusive preview event on Thursday night. Hosted at the brand's Southport Avenue storefront alongside Peroni Brewery, the gathering gave guests, creators, and team families an advance look ahead of Friday's official public release.
The fashion collection includes sweaters, jackets, hats, and children's items designed for both gameday and everyday wear. Items are available via the Bears Pro Shop online and in person at Soldier Field ahead of the Bears' Sunday night matchup against the Tampa Bay Buccaneers.
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