The team is reporting increased attendance, profit from player sales and investment in the squad.

Norwich City has published its annual financial report for the year ending June 30, 2026, revealing an operating loss of £13.3 million. Despite bringing in group turnover of £40.3 million and generating £45.9 million in profit from player sales, the Championship side experienced an underlying operating loss of £42.3 million before player trading, driven by sharply rising operating costs.
Total operating costs escalated to £99.8 million, with staff costs jumping to £57.9 million. Major outgoings included the sales of Josh Sargent to Toronto FC for over £20 million, alongside departures of Jonathan Rowe and Borja Sainz, while squad reinvestment saw £42.9 million added to player registrations for signings like Mathias Kvistgaarden.


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