Fans and players are delighted at the new "activation space" in the town centre.
Ipswich Town has opened a new Planet Blue club store in the Buttermarket shopping centre located in the centre of Ipswich. Club captain Dara O'Shea attended to cut the ribbon on Friday, stating that the football club is at the heart of the town. The club described the opening as a commitment to the town and its supporters.
The new town-centre venue complements Ipswich Town's existing stadium store situated on Portman Road. The launch of the Buttermarket shop also coincided with the general retail release of the team's black and gold third kit.
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