The Celtics have a new identity, and Jayson Tatum is at the center of it…

Following the offseason trade that sent Jaylen Brown to the Philadelphia 76ers for Paul George and draft picks, the Boston Celtics are revamping their tactical system. Rather than replacing Brown with a single creator, head coach Joe Mazzulla has distributed his former responsibilities across the roster, leaning heavily on adjusted roles for Jayson Tatum and George during a 7-2 start.
Tatum has embraced an interior-heavy scoring and playmaking role, logging a career-high 36% usage rate alongside elevated assist numbers. Meanwhile, the analysis notes George is being utilized primarily off the ball offensively while handling tough perimeter and point-of-attack defensive assignments to ease Tatum's workload.
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