Cooper Flagg’s PB&J habit reveals what Mavericks should love about him

Dallas Mavericks forward Cooper Flagg has gone viral for eating peanut butter and jelly sandwiches on the bench during games. Flagg explained that the mid-game routine is part of a plan developed with the Mavericks' strength and medical staff to help him hit daily calorie requirements, add weight, and build muscle during the season. Flagg entered the year listed at 228 pounds after being listed at 205 pounds in his rookie season.

Writer Noah Weber argues that Flagg's dedication to meeting nutritional requirements demonstrates strong discipline and full buy-in to the organization's development program. Weber notes that Flagg's increased physical strength is already paying dividends on the court, highlighted by a career-high average of 7.1 free throws per game as he plays through contact.