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Jaylen Brown isn’t getting franchise-player treatment with 76ers (and that’s the point)

The Philadelphia 76ers traded for Jaylen Brown to help their existing stars win a championship, not to be their primary star.

Published: Monday, 9 November 2026 at 9:00 PM
Jaylen Brown isn’t getting franchise-player treatment with 76ers (and that’s the point)
Key Things to Know
  • Jordanna Clark argues Jaylen Brown is thriving in Philadelphia despite not receiving primary franchise-player status.
  • Brown was traded from the Celtics to the 76ers in exchange for Paul George.
  • Reports indicated Brown wanted franchise-player treatment in Boston following a career-best statistical season.
The Story in 60 Seconds

Jordanna Clark writes that Jaylen Brown has embraced a different role with the Philadelphia 76ers after seeking franchise-player treatment from the Boston Celtics. The Celtics traded Brown to Philadelphia in July in exchange for Paul George, following reported tension and contract cap considerations involving Jayson Tatum. Brown reportedly asked Boston's front office for greater recognition on and off the court after carrying the team during Tatum's Achilles rehab.

Now playing alongside Joel Embiid, Tyrese Maxey, and LeBron James, Brown is not Philadelphia's sole focal point, which Clark argues benefits the 9-2 team. Despite not dominating the spotlight, Brown has delivered strong performances, including 30 points against the Detroit Pistons and 29 against the Chicago Bulls.

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