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‘Start With a Billion’ — Ricky Stenhouse Jr. Exposes Brutal $10M Reality to Keep a Cup Car on Track

A $300,000 sponsorship target for one race. As much as $10 million across a season. That is the arithmetic Ricky Stenhouse Jr. says sits behind keeping a NASCAR Cup car on track.

Published: Thursday, 5 November 2026 at 6:23 PM
‘Start With a Billion’ — Ricky Stenhouse Jr. Exposes Brutal $10M Reality to Keep a Cup Car on Track
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