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GdS: The full story of Milan and Inter’s record-breaking €650m deal with Generali

By: Oliver Fisher More details continue to emerge regarding the stadium naming rights deal between AC Milan, Inter and Generali. La Gazzetta dello Sport write that even before it’s even been built, the new home of Milan and Inter is…

By Oliver Fisher · Sempremilan

Published: Tuesday, 10 November 2026 at 10:30 AM

Key Things to Know

AC Milan and Inter Milan agreed to a 25-year, €650m stadium naming rights deal with Generali.
Generali will pay €10m annually split between the clubs until the venue opens in 2031.
Annual payments will increase to €30m once the new stadium is fully inaugurated.

The Story in 60 Seconds

AC Milan and Inter Milan have agreed to a 25-year stadium naming rights deal worth €650m with insurance company Generali. Under the agreement, Generali will pay €10m annually split between the clubs for five years ahead of the venue's planned 2031 opening. Once inaugurated as the Generali Stadium, the payment will rise to €30m annually for the remaining 20 years.

Negotiated by Chief Revenue Officers Giorgio Ricci and Maikel Oettle, the agreement is the largest sports sponsorship in Generali's history. The clubs aim to raise an additional €20m to €25m through secondary stadium commercial partnerships.

Read the full article on Sempremilan

GdS: The full story of Milan and Inter’s record-breaking €650m deal with Generali

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