Suzuka’s iconic 130R corner has been sold to a video game

Naming rights to one of F1's most iconic corners was not something we had on our bingo card today, but here we are.

By Chris Deeley · GPFans

Published: Friday, 13 November 2026 at 12:57 PM

Key Things to Know

Suzuka's iconic 130R corner has been renamed 'Umamusume 130R' for approximately one year following a sponsorship deal.
Cygames' franchise Umamusume: Pretty Derby has also become the first founding partner of the Japanese Grand Prix.
Promotional branding will debut at the corner during the Japanese Super Formula Championship finale on November 21-22.

The Story in 60 Seconds

Video game developer Cygames has acquired the naming rights to Suzuka's iconic 130R corner for approximately one year, renaming it 'Umamusume 130R'. The partnership also establishes the multimedia franchise Umamusume: Pretty Derby as the first founding partner of the Japanese Grand Prix.

Promotional material will first appear at the corner during the 2026 Japanese Super Formula Championship finale in November. While no promotional material will be displayed at the corner during the Formula 1 Japanese Grand Prix, trackside activations and fan zone events are planned.

Read the full article on GPFans