Man City and Seatgeek: what new ticket partnership means for fans

Manchester City have announced a new global ticketing technology partnership with Seatgeek, prompting questions from supporters regarding ticket sales. The Premier League club insisted that the deal will not alter how or where match tickets are sold, confirming Seatgeek holds no resale rights.

Seatgeek has provided technology for City's ticketing operations since 2018. According to the club, the expanded agreement primarily serves as a sponsorship arrangement to boost brand visibility pitchside and online, targeting growth in the US market alongside featured players such as Erling Haaland and Ruben Dias.