Bryson DeChambeau remains optimistic about LIV Golf’s franchise model despite the Public Investment Fund’s unexpected withdrawal. The American is prioritizing content creation and elite competition while executives navigate the league’s next operational phase.
Evaluating his dual-revenue streams, the major champion noted his internal conflict. “I’m in that weird space right now, I don’t know what to do, either content creation or professional golf, DeChambeau said on the Katie Miller Podcast.” The financial parity complicates his schedule. “I don’t know what to do right now… If you’re up at that level in content creation they are very, very similar [the finances], he added.”
The sudden capital breakdown caught the locker room off guard. “We were surprised that they pulled out as quickly as they did, the two-time US Open winner admitted.” Still, the roster maintains a unified front. “We didn’t really see that coming. But that’s okay. One door closes, another opens. I think that’s the way a lot of us are looking at it.”
Executives are now testing the franchise model against traditional tour economics. “I think we all have optimism that there is a business plan that makes sense for team golf. I’m very optimistic with the business plan of team golf compared to other models, in my opinion.” He acknowledges alternative frameworks. “But again, other models have worked, as well, so I’m not going to say that one is better than the other, but I do see value in what team golf can provide not only worldwide but also in grass rooting the game of golf.” Expansion relies heavily on localized engagement. “National support, team national support, city local support, we grass root ourselves there. There’s a couple ideas that we have — quite a few ideas that we have that could be interesting.”
Finding secondary financial partners presents strict operational hurdles. “We’ll see if investors like it or not. I’m giving all I can to make it happen, and if it doesn’t, it doesn’t happen.” The administrative burden falls on league management. “In the background, yeah, we’re trying to help where we can, but ultimately it’s up to executives and everybody banding together. If we all band together, there’s an opportunity here. If not, it’s going to be a different day for all of us.”
With the PGA Championship cycle active, SG: Off-the-Tee dictates his focus. “I go out there on the first tee on Thursday and hit a beautiful drive down the middle of the fairway, hopefully. That’s what we’re focused on, he said.” His mandate is simple execution. “But for me, how I support, go out and hit a great drive on the first tee, play a great round of golf, sign autographs after and have a good time.”
