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Carlton Cole Backs Freddie Potts for Club Brugge and West Ham Return

Carlton Cole backs former West Ham midfielder Freddie Potts to shine at Club Brugge in the Champions League and eventually return to the London Stadium.

Published: Monday, 28 September 2026 at 6:00 PM
Carlton Cole Backs Freddie Potts for Club Brugge and West Ham Return
Key Things to Know
  • Freddie Potts completed a permanent transfer from West Ham United to Club Brugge in the summer window.
  • Carlton Cole supported the move, stating Potts needed regular first-team football instead of another loan.
  • The transfer was a clean permanent sale with no formal arrangement in place for a West Ham return.
The Story in 60 Seconds

Former West Ham United striker Carlton Cole has backed Freddie Potts following the midfielder's permanent transfer to Belgian champions Club Brugge. Cole, who worked closely with Potts during his time as West Ham's loans manager, endorsed the player's decision to move abroad rather than take another domestic loan. Potts left the London Stadium during the summer window after West Ham decided against another temporary spell.

Cole stated that manager Nuno Espírito Santo likely wanted Potts to secure regular senior minutes that West Ham could not guarantee. The transfer was completed as a clean permanent sale with no formal return agreement. Since completing the switch to Club Brugge, Potts has already made his Champions League debut in a match against Aston Villa.

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