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Why Spend $50 Million on Terence Crawford?

Writer Keith Idec put together five Terence Crawford comeback matchups that look purely like fantasy matchmaking instead of sound business. Jaron Ennis, Canelo Alvarez, Vergil Ortiz, Sebastian Fundora, plus Ryan

Published: Tuesday, 29 September 2026 at 1:34 AM
Why Spend $50 Million on Terence Crawford?
Key Things to Know
  • The article argues spending $50 million on Terence Crawford comeback bouts represents poor business value.
  • Crawford turned 39 years old following past bouts against Canelo Alvarez and Israil Madrimov.
  • Proposed comeback opponents include Jaron Ennis, Vergil Ortiz, Sebastian Fundora, and Ryan Garcia.
The Story in 60 Seconds

An opinion piece criticizes proposals to spend fifty million dollars on comeback fights for Terence Crawford as he turns 39 years old. The article responds to potential matchmaking lists featuring Jaron Ennis, Canelo Alvarez, Vergil Ortiz, Sebastian Fundora, and Ryan Garcia, arguing that Crawford's low-risk fighting style fails to justify such massive financial guarantees for promoters.

The piece highlights Crawford's previous contests against Canelo and Israil Madrimov, labeling them safety-first performances that deter investors seeking high-energy entertainment. It argues that younger fighters like Ennis and Ortiz lack pay-per-view drawing power, while weight discrepancies and limited box-office appeal undermine proposed bouts with Garcia and Fundora.

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