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LeBron James directly targets a notorious 76ers playoff curse on media day

LeBron James wasted no time reminding the Philadelphia 76ers that he has an ambitious goal in mind.

Published: Tuesday, 29 September 2026 at 12:53 AM
LeBron James directly targets a notorious 76ers playoff curse on media day
Key Things to Know
  • LeBron James spoke publicly for the first time as a Philadelphia 76ers player during media day.
  • James warned the team by stating he did not leave his family to lose in the second round.
  • The 76ers have been eliminated in the conference semifinals six times across recent seasons under Joel Embiid.
The Story in 60 Seconds

LeBron James addressed the media for the first time as a member of the Philadelphia 76ers on September 28, 2026. Speaking during the team's media day following his arrival this summer, James directly targeted the franchise's past postseason struggles with a blunt warning to his new squad ahead of their upcoming campaign.

In his closing statement, James stated, "I didn’t leave my family to lose in the second round." The statement addresses Philadelphia's recurring postseason roadblock, with the franchise failing to advance past the conference semifinals during the Joel Embiid era.

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