Costly Zuffa Signings Deliver Little Value

Boxing 24/7 argues that Zuffa Boxing's expensive investments in high-profile fighters have generated minimal return so far. The outlet contends that Conor Benn represents a recruitment misstep after being stopped in the second round on September 12. Additionally, the analysis criticizes the signing of Shakur Stevenson, who has not competed since January despite joining the promotion in July.

The article states that Stevenson's defensive style and prolonged inactivity fail to attract mainstream American viewers or drive pay-per-view sales. Furthermore, TKO president Mark Shapiro revealed that Saudi company Sela funded Benn's signing, shielding TKO from direct initial costs, but the author warns that such high spending requires compelling fights to be financially justified.