Cardinale: ‘Serie A used to be Premier League, like Hollywood needs urgent innovation’

AC Milan patron Gerry Cardinale stated that Italian football must urgently innovate, comparing its current situation to Hollywood's struggle with technological disruption. Speaking to Il Sole 24 Ore, Cardinale highlighted that Serie A held the premier position in world football during the 1990s but fell behind due to complacency, much like traditional film studios did prior to the emergence of Netflix.

Cardinale emphasized that improving Serie A's media product and appealing to international distributors are critical to closing the financial gap with other top leagues. Meanwhile, commentary within the piece notes that modernizing stadium infrastructure and restructuring broadcasting rights remain vital steps for Italian football's long-term resurgence.