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MLS and Premier League feeling ‘World Cup bump’ with viewing figures on Fox and NBC seeing huge surge

SOCCER fandom is on the rise in the United States. After a successful World Cup in the summer, interest has stuck around for soccer in America. According to new research from Nielsen, viewership for Major League Soccer, the Premier League…

Published: Wednesday, 14 October 2026 at 7:09 PM
MLS and Premier League feeling ‘World Cup bump’ with viewing figures on Fox and NBC seeing huge surge
Key Things to Know
  • MLS viewership on Fox and FS1 surged 55 percent among young men following the World Cup.
  • Premier League broadcasts on NBC networks saw a 30 percent viewership increase among young adults.
  • LaLiga viewership on ESPN jumped by 60 percent in the young adult demographic post-World Cup.
The Story in 60 Seconds

Major League Soccer, the Premier League, and LaLiga have experienced significant viewership increases in the United States following the summer World Cup, according to new research from Nielsen. MLS broadcasts across Fox and FS1 saw a 55 percent rise in viewership among men aged 18 to 34 across 10 matches aired since the tournament concluded.

European league viewership also increased, with Premier League broadcasts on NBC and USA Network rising 30 percent among young adults, while LaLiga viewership on ESPN jumped 60 percent. Overall soccer fandom in the US grew by 13 percent year-over-year to 75.2 million individuals, with MLS fandom reaching 11.7 million.

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