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The Champions Cup is on life support and if European rugby chiefs don’t act now, the unthinkable will happen. Here are four ways to save the jewel in the sport’s crown from extinction, writes ALEX BYWATER

European rugby is not dead, but it is on life support. For its organisers to get it back to its glory days, they must first accept that things need to be changed. That doesn't appear to be happening.

Published: Thursday, 15 October 2026 at 4:00 PM
The Champions Cup is on life support and if European rugby chiefs don’t act now, the unthinkable will happen. Here are four ways to save the jewel in the sport’s crown from extinction, writes ALEX BYWATER
Key Things to Know
  • Alex Bywater argues the Champions Cup requires urgent structural reforms to halt declining standards and fan interest.
  • The writer recommends reducing the tournament from 24 clubs to 16 to eliminate dead rubbers and weakened sides.
  • The column proposes removing South African franchises to reduce travel burdens and restore traditional European rivalries.
The Story in 60 Seconds

Alex Bywater argues that rugby's Champions Cup is on life support and urgently requires major structural reforms to avoid extinction. He highlights that clubs increasingly rest star players—such as Bristol Bears wing Louis Rees-Zammit—and field weakened teams for away matches, leading to non-competitive fixtures and blowout scorelines during the pool stages.

To revitalize the tournament, the writer proposes reducing the field from 24 teams to 16, cutting South African sides, restoring traditional home-and-away pool schedules, and fixing disjointed calendar windows. Bywater notes that French clubs have dominated the last six titles while English Premiership teams have struggled to compete against larger continental budgets.

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