Tottenham warned they could be about to lose another £75m in sponsorship revenue

Tottenham Hotspur have been warned they could lose up to £75 million in commercial revenue due to poor on-pitch form. Former Everton chief executive Keith Wyness stated that Spurs, who are winless in their opening six Premier League matches, could see their next front-of-shirt deal drop from a targeted £50 million per year to £35 million over a five-year agreement as current sponsor AIA shifts to a training partner role from the 2027-28 season.

Wyness highlighted that manager Roberto De Zerbi must dramatically improve results before Christmas to protect the club's commercial value. Despite sitting in the relegation zone following consecutive 17th-place league finishes, reports indicate the Tottenham board still maintains full confidence in De Zerbi.