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Norwich City transfer failure seen as ‘sliding doors’ moment – Player now proving decisive

Norwich City were in the hunt for Bologna’s Jay Enem in the summer, and background on the process has now emerged. The 23-year-old attacker joined the Italian club from Red Star Belgrade in the summer. Soon, it became clear he…

Published: Monday, 12 October 2026 at 9:37 AM
Norwich City transfer failure seen as ‘sliding doors’ moment – Player now proving decisive
Key Things to Know
  • Jay Enem has become decisive for Bologna after a failed summer move to Norwich City.
  • Norwich City pushed to sign the 23-year-old attacker on a loan deal during the summer window.
  • An injury to Artem Dovbyk caused Bologna to cancel Enem's departure and keep him in the squad.
The Story in 60 Seconds

Jay Enem has emerged as an important player for Bologna after a proposed summer move away collapsed. Norwich City pursued the 23-year-old attacker on a loan deal, and Swiss side Lugano nearly completed a transfer before an injury to Artem Dovbyk prompted Bologna to keep him. Over the weekend, Enem scored a decisive goal in a 2-1 victory against Lecce, earning crucial points for manager Raffaele Palladino.

Gianluca Di Marzio highlighted the failed exit as a major turning point in Enem's career. Although Norwich competed with Watford for his signature, no final agreement was reached. The gamble to retain the Dutch forward is now paying off, with Enem establishing himself as a reliable contributor in Serie A.

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