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Leicester City release statement on BC Game controversy as talks held over agreement

Leicester City's front of shirt sponsor BC Game have landed themselves in hot water over recent days with a new partnership with an 'adult content creator' and the football club have now spoken out…

Published: Friday, 6 November 2026 at 2:29 PM
Leicester City release statement on BC Game controversy as talks held over agreement
Key Things to Know
  • Leicester City are in talks with sponsor BC.Game to resolve controversy surrounding the betting company's recent partnership.
  • BC.Game branding will remain on first-team shirts for Friday's FA Cup fixture against Oxford City.
  • The controversy follows BC.Game's partnership announcement involving adult content creator Eva Elfie.
The Story in 60 Seconds

Leicester City have released a statement addressing concerns over principal sponsor BC.Game and confirmed talks are underway to find a mutually acceptable resolution. The controversy follows BC.Game's reported partnership with adult content creator Eva Elfie. Despite ongoing discussions, the company's branding will remain on the men's first-team shirts for Friday's FA Cup match against Oxford City.

The club's response followed strong criticism from The Foxes Trust, which voiced dismay over the partnership linking adult content and gambling to Leicester City. The supporters' trust noted that 73 percent of fans previously surveyed felt negative about the club's relationship with the sponsor.

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