Creating ‘intimidating’ atmosphere on matchdays at Hillsborough among topics at Sheffield Wednesday meeting

Sheffield Wednesday held the inaugural meeting of its newly formed Fan Advisory Board, discussing strategies to build a more intimidating matchday atmosphere at Hillsborough. Senior club representatives and six supporter groups explored ideas such as supporter-led singing, flags, banners, pre-match music, and the role of the Kop band to help turn the stadium into a fortress.

Chief executive David Bruce confirmed that £11.5m has been invested in infrastructure and training ground improvements since the Arise takeover, including £2m on the North Stand. The club stated it has no current plans to seek additional outside investors and shared plans to reward season ticket holders via loyalty-based pricing.