On’s colossal plan with Kylian Mbappé to conquer football

Swiss sportswear brand On is launching a major offensive into football after signing France national team captain Kylian Mbappé. The company plans to release its first football cleats in 2027 before expanding into wider football equipment and lifestyle products, aiming to challenge industry giants Nike and Adidas.

Mbappé has become a shareholder in On and will assist with product testing and development, mirroring Roger Federer's previous involvement with the company. Former French international Thierry Henry has also been named On's director of football to oversee strategy and athlete relations.