Coventry City's owner is looking to provide the financial platform to keep the club in the Premier League…
Coventry City chairman Doug King has outlined ambitious plans to maximize the CBS Arena's commercial potential after agreeing to a £15 million deal with Legends Global. The ten-year joint investment plan aims to upgrade the stadium's hospitality areas, technology, and food and beverage offerings to boost non-matchday income and host up to 800 events annually.
King hopes to double the club's revenue from roughly £160-170 million to more than £300 million to ensure long-term self-sufficiency. Additionally, King is purchasing Car Park C from the local council for £1.6 million, which will expand parking capacity and fund community initiatives over the next decade.
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