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Everton News: Google rolls out preferred publisher search feature

Google launches a preferred publication feature for UK users, allowing Everton fans to highlight the Liverpool ECHO in search results.

By Jack Shaw · Read Everton

Published: Friday, 2 October 2026 at 7:00 AM

Key Things to Know

Google launched a preferred publisher search feature in the UK to help readers prioritize specific news sources.
Everton supporters can select preferred outlets like the Liverpool ECHO directly via Top Stories settings.
The new setting personalizes individual search results without altering Google's general ranking algorithm.

The Story in 60 Seconds

Google has officially rolled out a preferred publisher search feature for UK users, allowing Everton supporters to prioritize outlets like the Liverpool ECHO. Readers can flag preferred publications directly within Google Search's 'Top Stories' carousel settings or via dedicated article buttons to personalize future results.

The feature only personalizes individual search results on a user's device and browser without altering Google's general ranking algorithm. Google confirmed the tool is live across the UK, though no international rollout details have been announced.

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Everton News: Google rolls out preferred publisher search feature

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