Football truth clear for Dan Friedkin as key reason for Everton sale decision identified

The Liverpool Echo's Chris Beesley reports that Dan Friedkin and The Friedkin Group decided to sell Everton largely due to European competition rules and dual ownership conflicts with AS Roma. The Friedkins reportedly failed to find a workable solution if both clubs qualified for Europe, while also displaying an ongoing reluctance to fully embrace the Merseyside club compared to their Italian counterparts.

Beesley argues that despite stabilizing Everton's finances following Farhad Moshiri's turbulent era, the owners maintained a distant approach and never attended matches at Goodison Park or Hill Dickinson Stadium. Manager David Moyes was reportedly left frustrated by a lack of transfer support, though the club is now deemed a more stable proposition for future buyers.