Liverpool launch Christmas campaign to thank fans – free tours & shop discounts

Liverpool FC has launched a major global Christmas campaign titled 'Dear Reds' to thank an estimated 450 million supporters worldwide. Promoted as the most extensive initiative in the club's 134-year history, the campaign replaces the traditional Christmas advert with displays in 24 cities across 16 countries. First-team players Virgil van Dijk, Alexis Mac Allister, Alisson, Florian Wirtz, and women's captain Grace Fisk are featured sharing the club's message of gratitude.

As part of the initiative, Liverpool is offering supporters free Liverpool FC Museum tours throughout November using the online discount code 'Nice One'. The club has also introduced official store spend-and-save discounts ahead of Black Friday and Cyber Monday. In addition, the initiative ties into the LFC Foundation's Christmas Magic project to deliver food and family support locally.