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This golden rule was ignored when Newcastle United recruited Matthias Jaissle

Matthias Jaissle has an outstanding CV but let’s just dig a little bit deeper. Newcastle United’s new head coach arrived with a CV that deserved a warm welcome. Back-to-back Austrian...You can click here to read the full article.

Published: Sunday, 25 October 2026 at 7:13 AM
This golden rule was ignored when Newcastle United recruited Matthias Jaissle
Key Things to Know
  • NUFC The Mag argues Newcastle United ignored a golden rule by hiring head coach Matthias Jaissle.
  • The writer claims Jaissle has only succeeded at clubs with dominant financial advantages over their domestic competitors.
  • Jaissle previously managed FC Liefering, Red Bull Salzburg, and Saudi Pro League side Al-Ahli before joining Newcastle.
The Story in 60 Seconds

NUFC The Mag argues that Newcastle United made a mistake by hiring head coach Matthias Jaissle as Eddie Howe's successor. The writer contends that Newcastle ignored a crucial rule by appointing a manager who has never proven an ability to outperform rivals with superior financial resources.

The article analyzes Jaissle's past managerial spells at FC Liefering, Red Bull Salzburg, and Al-Ahli, arguing his success relied on overwhelming financial dominance. The writer compares his appointment to Manchester United's past hire of Rúben Amorim, concluding that Jaissle is ill-suited to help Newcastle compete against wealthier Premier League clubs.

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