How much Adidas pay Celtic as Real Madrid, Man Utd and Roma figures emerge

A reported breakdown of global Adidas kit sponsorships compiled by ESPN Brazil commentator Luiz Carlos Largo indicates that Celtic receive an estimated €6.5 million per season. Real Madrid lead the reported rankings with €120 million annually, followed by Manchester United at €104 million, Arsenal at €88 million, Liverpool at €70 million, and Bayern Munich at €65 million.

Celtic sit behind Ajax, Lyon, and Nottingham Forest in the rankings, while placing ahead of clubs like Eintracht Frankfurt, Fulham, and Roma. The reported €6.5 million figure remains unconfirmed by Celtic, though chief executive Michael Nicholson called the extension in 2025 the biggest kit partnership in the club's history.