‘Different breed’ – Boston tops new World Cup table as Tartan Army influence revealed

Boston's tourist chief has branded the Tartan Army a 'different breed of fan' after new figures showed they had the biggest spending increase at bars of any city during the World Cup.

Herald Scotland

Published: Saturday, 24 October 2026 at 9:08 AM

Key Things to Know

Boston led all World Cup host cities with a 28 percent surge in bar and restaurant spending.
Over 50,000 Scotland fans visited Boston for group stage games against Haiti and Morocco.
Meet Boston CEO Martha Sheridan directly attributed the economic boost to the Tartan Army.

The Story in 60 Seconds

Boston recorded the largest increase in bar and restaurant spending of any World Cup host city, driven by Scotland supporters. Official figures revealed a 28 percent rise in hospitality spending during the tournament's first two weeks, when more than 50,000 Tartan Army fans arrived for matches against Haiti and Morocco.

Meet Boston CEO Martha Sheridan credited the Scottish fans for the surge, noting their extended stays between games boosted local establishments. Tourism officials also praised the supporters for their positive behavior and lasting impact across the city.

Read the full article on Herald Scotland

‘Different breed’ – Boston tops new World Cup table as Tartan Army influence revealed

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