Is Sydney Sweeney getting naked really setting women’s sport back?

Online sports betting company Novig has launched a controversial advertising campaign featuring American actress Sydney Sweeney. In the advert, Sweeney uses sports equipment to cover her partially naked body while challenging viewers to prove their sports knowledge. The campaign has achieved massive global exposure, generating nearly 60 million views on Sweeney's personal Instagram page alone.

However, the advert has faced fierce backlash from numerous prominent female athletes. British sprinter Amy Hunt and Australian Olympic swimming champion Ariarne Titmus are among those who have publicly criticized the campaign, arguing that it misrepresents and undermines women in sports.