Broadcasters humming and hawing over a bid for the rights to the Scottish Premiership will be asked to cast their eyes over a brief sample of the goods.
The SPFL has issued an Invitation to Tender for its broadcast rights, promoting the league's chaotic nature, passion, and intense rivalries to secure an improved television deal. Scottish clubs currently earn roughly £34 million annually from selling 80 matches per season to Sky and Premier Sports.
An opinion piece in The Herald argues that rather than marketing footballing quality, the league's best commercial strategy relies on raw authenticity, dramatic storylines, and ardent supporter culture amidst declining European performances and stark financial gaps compared to larger leagues.
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