By: Oliver Fisher Inter are looking enviously at their city rivals AC Milan once again after Saturday’s derby, with the news of the record Adidas deal emerging. As reported by La Gazzetta dello Sport on Wednesday, under the new agreement…
AC Milan has reportedly agreed to a record kit deal with Adidas worth €50m annually over ten seasons starting from the 2028-29 campaign, replacing their current €24.5m deal with PUMA. The agreement will generate €500m in total and likely incorporates sporting bonuses, material supplies, and a marketing fund.
In response, crosstown rivals Inter Milan are seeking to renegotiate their kit manufacturing contract with Nike. Inter currently receives €28m per year from Nike through 2031, which club executives consider insufficient compared to Milan's new deal and Juventus's €46m agreement with Adidas.
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