Boxers Ryan Garcia, Shakur Stevenson, and Conor Benn appeared at the UFC 329 ceremonial weigh-ins in Las Vegas on Friday. The high-profile appearance is a key part of Zuffa Boxing’s strategy to promote its new venture by leveraging the UFC’s established audience.
The move demonstrates a clear promotional model for the new organisation. By featuring its boxing stars during major UFC fight weeks, the company aims to build crossover interest and keep its fighters visible. Zuffa Boxing confirmed their attendance with a social media post, stating: “🗣️ THE BOYS ARE IN VEGAS @ConorNigel , @RyanGarcia & @ShakurStevenson all pulled up to the #UFC329 Ceremonial Weigh-Ins!” This public display connects the boxers directly to Dana White’s existing combat sports empire.
All three fighters are central to the promoter’s immediate plans. Stevenson officially signed with the promotion on Thursday, while Benn and Garcia are expected to be matched in a significant welterweight contest on September 12, pending final details. The appearance in Las Vegas serves to build anticipation for that potential headline fight.
For Stevenson, the future is less certain but holds several high-stakes possibilities. He currently does not have an opponent scheduled. At a press conference this week, he stated he wants future fights against Conor Benn, Devin Haney or Gervonta Davis. This declaration of intent followed his public rejection of a proposed fight with fellow Zuffa fighter Jose “Rayo” Valenzuela, signalling his focus on top-tier opposition. The success of these initial matchups, particularly a major draw like Garcia vs. Benn, will be a critical early test for Zuffa’s long-term ambitions in the boxing market.
