With fierce, new competition, a new boss pushing a revived agenda and fighters expressing a newfound push for big fights, the days of promoters cautiously steering their fighters and over-marinating bouts ripe to be made are no longer boxing business…

Promoter Bob Arum of Top Rank has emphasized that boxing promotions must shift away from overly cautious matchmaking and work together to deliver highly competitive fights. This change comes as major legacy promoters like Top Rank and Premier Boxing Champions (PBC) have signed new streaming deals with DAZN, aligning them under the same broadcasting platform.
The shift in strategy is highlighted by PBC's upcoming card in San Diego, where WBC interim middleweight champion Jesus Ramos Jnr faces Meiirim Nursaltanov. The winner of this bout is ordered by the WBC to fight full champion Carlos Adames, showcasing a renewed focus on making high-stakes, competitive matchups in the middleweight division.
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