A Cricket Victoria initiative launched by an ex-Test spinner to get more fans to the Sheffield Shield has proved an instant success - but the program labelled an ‘Australian dream’ has quickly received backlash.
Cricket Victoria has faced backlash from business groups following the launch of its "Work from the Shield" initiative at Junction Oval. Suggested by former Australian Test spinner Michael Beer and created with RMIT students, the $16 package provides remote workers with match entry, Wi-Fi, and a hot beverage during Victoria's Sheffield Shield clash against South Australia. Although the promotion quickly sold out its initial allocation, industry leaders have voiced strong concerns regarding employee productivity.
Victorian Chamber of Commerce and Industry acting head Amelia Bitsis urged workers to simply take the day off rather than split their attention. Australian Industry Group Victorian head Tim Piper labeled the venture a gimmick and questioned whether staff could realistically work while watching sport. However, Cricket Victoria CEO Nick Cummins defended the scheme, arguing that fans working from home would likely watch cricket anyway and calling the offer the "Australian dream."
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