TaylorMade and TAG Heuer are releasing a limited-edition collection of golf equipment and apparel, headlined by a connected watch and a custom putter. The collaboration, which features shared ambassador and World No. 7 Tommy Fleetwood, will be available for purchase on June 25th.
The partnership connects two brands with histories rooted in technological progression. TaylorMade has long been an innovator in golf equipment, from the first metal woods to modern digital platforms. TAG Heuer built its reputation on precision timing and chronograph engineering, applying a similar focus to the sport of golf.
The company explained its philosophy on the game. “Golf unfolds without the pressure of a clock, yet it demands constant precision and focus. Each shot produces an immediate result, while the reasons behind it often remain subtle, shaped by technique and state of mind. This interplay between what is felt and what is executed has shaped the brand’s approach to the sport.”
The centerpiece of the collection is the TAG Heuer x TaylorMade Calibre E5 Connected Golf Watch. The 45mm special edition features a lightweight grade 2 titanium case, a ceramic bezel with an 18-hole scale, and exclusive watch faces. It runs on TAG OS and includes health monitoring sensors alongside golf-specific tools like GPS maps and an Automatic Strokes Gained tracking feature for real-time performance analysis.
The watch is designed for use both on and off the course. It has a battery life that supports up to twelve hours of dedicated golf use and can be switched to a standard display for everyday wear.
The collection also includes a limited-edition TaylorMade x TAG Spider ZT putter. The club has a deep navy finish with silver accents, a TAG logo as the alignment aid, and weights on the sole designed to resemble a watch. The putter is packaged with a premium headcover, a special-edition SuperStroke grip, and a dual-logo ball marker. A duffel bag, hat, and golf glove complete the curated collection.
