Our paywalled pastime and the cost of "fragmentation fatigue"

The writer argues that Major League Baseball's fragmented streaming deals and corporate greed have made following the sport unaffordable and inaccessible for regular fans. Slicing broadcast rights across numerous platforms including Apple TV+, Peacock, Netflix, and traditional cable networks forces viewers into an expensive, confusing maze of subscriptions, especially during the postseason when the league's flagship MLB.TV app requires cable authentication.
According to the author, this distribution model prioritizes short-term television revenue over building a future audience, effectively alienating younger demographics and casual viewers. The column highlights studies estimating that following an entire season costs roughly $500 to $600 in streaming subscriptions, creating steep barriers that push even dedicated fans toward audio feeds and radio.
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